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Tooltester Update: How Our Side-Project Saved the Company
I wanted to give you a little update on Tooltester. So there is both good news and bad news. Let's get the bad news out of the way first:...
Robert Brandl
Apr 19, 20243 min read
267 views
7 comments


RankTracker.com: killed (by) their lifetime deal?
We all love AppSumo, right? It's the place where you can snag lifetime deals on SaaS tools without breaking the bank. Over the years,...
Robert Brandl
Nov 6, 20233 min read
200 views
2 comments

GrowthMentor – My initial review after 5 months and 5 calls
Have you ever had a business question and wondered: If there only was an expert I could talk to! As a business founder, I certainly had...
Robert Brandl
Oct 26, 20234 min read
1,289 views
0 comments

All your eggs in one basket? The case for multiple websites.
When I first started Tooltester, I launched multiple websites to serve different purposes. There was WebsiteTooltester for website tools,...
Robert Brandl
Sep 26, 20234 min read
174 views
0 comments

Has your review site lost significant traffic since November? I have a theory of what's going on
In my last post, I already asked whether Google is on a rampage against review websites. Tons of affiliate review websites are losing...
Robert Brandl
Feb 23, 20232 min read
486 views
0 comments

Is Google on a rampage against review sites?
With the launch of the latest Google updates (Link Spam and Helpful Content) a lot seems to have changed for review websites. Especially...
Robert Brandl
Jan 19, 20234 min read
666 views
5 comments

What to do when Google ranks the wrong page?
Have you ever had this issue? You've got several posts about a similar topic, and Google picks the wrong one for your target keyword. In...
Robert Brandl
Oct 17, 20222 min read
221 views
1 comment

A mysterious Google ranking drop
Ever gotten a Google beating, and you weren't sure why? Usually, there is always a good reason. But seriously, when Tooltester.com got...
Robert Brandl
Jun 16, 20222 min read
149 views
0 comments

Changing domain names - how long does it take to recover your traffic?
For about two years, it has been my idea to move all of our projects from their individual domain names like WebsiteToolTester,...
Robert Brandl
Dec 28, 20214 min read
585 views
3 comments

What happened to this review site? An SEO analysis.
Back in 2018 I noticed a website getting stronger and stronger. The site in question is a review website, somewhat similar to ours, but...
Robert Brandl
Jan 22, 20213 min read
324 views
0 comments

What Affiliates Love: Product Updates
Our job is not only reviewing web tools but also to make sure these reviews stay up-to-date. And since we are writing about hundreds of...
Robert Brandl
Dec 2, 20201 min read
124 views
0 comments


Escrow.com and Wise - a Match Not Made in Heaven
Recently, we acquired a website in the 5-figure range. Fortunately, we were able to agree on a price pretty quickly with the seller. It...
Robert Brandl
May 31, 20202 min read
3,547 views
1 comment

Tooltester is Turning 10
On October 30, 2009 I published the first version of WebsiteToolTester, which back then, was called CMS Testlabor. It was targeting the...
Robert Brandl
Oct 31, 20191 min read
327 views
0 comments

A strange case of ranking loss (& an important lesson learnt)
I don't remember exactly when it started exactly but it must have been in early 2018. My wife runs a website about Barcelona's museums...
Robert Brandl
Feb 21, 20193 min read
668 views
0 comments


11 Ways to Make Affiliates Happy
Most of the Tooltester revenues come from doing affiliate marketing. We create in-depth reviews and compare many different kinds of...
Robert Brandl
Nov 6, 20184 min read
845 views
0 comments
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